by Jessica McCowan | Jul 29, 2018 | Advertising, Blogs, connectivity, Content, Marketing, promotion, Social Media, Strategy, Writing Tips
A well-developed social media strategy requires a keen eye for content and time; lots of time. Content is important because it makes your brand relevant. It’s also generous to your cause and your audience. Your content should engage with your target demographic...
by Katheryn Spencer | Jul 23, 2018 | Crowdsourcing, Facebook, Millennials, Strategy
People give because someone asks them to give. Crowdfunding is built on the premise of peer to peer fundraising through digital and social platforms. Crowdfunding began in 2008 and has rapidly grown into a multi-billion dollar industry. In 2016, 22% of American...
by Jessica McCowan | Jul 21, 2018 | Content, Marketing, Social Media, Strategy, Twitter
Twitter is notably one of the most influential microblogging platforms performing in a hustling world thriving on the power of social media. Sure, there are other platforms for social media and they are useful perhaps in their own way. However, businesses are...
by Lori Barnes Miller | Jul 20, 2018 | LinkedIn, Marketing, promotion, Social Media, Strategy
Like it or not, social media is a force to be reckoned with. According to the Pew Research Group, nearly two-thirds of Americans use social media and those numbers continue to climb. Personal use of social media is by far the largest sector. However, businesses are...
by Katheryn Spencer | Jul 17, 2018 | Marketing, Millennials, Shopping, Strategy
Have you ever pulled out the last roll of toilet paper and started to panic? How will I get to the store before this roll is gone? I have a meeting to prep for and a paper to write by tomorrow! Then you remember your dash button by Amazon on the wall right next to...