by Bethany Talley | Jul 17, 2018 | connectivity, Facebook, Marketing, Strategy
A regular customer drives to a local store generally open 7 days a week. She finds, due to proprietor health reasons, a closed sign on the door. Immediately, the customer takes to the community Facebook Group to post about the unusual situation. Within a few hours,...
by Amber Allen | Jul 21, 2017 | Crowdsourcing, Mobile, Strategy
Crowdfunding is projected to become a $90 billion to $96 billion industry by 2025, according to the World Bank. Online fundraising through crowdfunding tools garnered around $6 billion in 2015 for cause- or mission-driven fundraising. The Philanthropy 2017-2018...
by Ryan Gipson | Jul 19, 2017 | Marketing, Snapchat, Strategy
The fact that social media have become an integral part of our lives over the past decade is no secret. Businesses of all types and sizes are using social-media platforms to connect with their patrons. Nearly eight out of 10 Internet users (79%) are on Facebook,...
by Bethany Bell | Jun 20, 2017 | Facebook, Instagram, Marketing, Strategy
As Millennials begin to start families, it is becoming paramount that brands understand the best way to reach the modern mom on social media. Two brands that are doing this well are Honest Tea and Freshly Picked. Below are some lessons that brands can learn from their...
by Bethany Bell | May 5, 2017 | Storytelling, Strategy
The Tony award-winning musical “Hamilton” used inventive storytelling to disrupt the Broadway scene. Creator Lin-Manual Miranda modernized of the story of America’s first secretary of treasury with hip-hop music — garnering him applause in many...