by Jessica McCowan | Jul 29, 2018 | Advertising, Blogs, connectivity, Content, Marketing, promotion, Social Media, Strategy, Writing Tips
A well-developed social media strategy requires a keen eye for content and time; lots of time. Content is important because it makes your brand relevant. It’s also generous to your cause and your audience. Your content should engage with your target demographic...
by Nancy Sipes | Jul 17, 2018 | Blogs, Storytelling, Writing Tips
Where does your inspiration come from? Welcome to my interview with renowned Missouri author, Todd Parnell, retired President of Drury University. Todd Parnell is inspiration personified. Here are his thoughts, tidbits, and advice to future authors. Interviewer: Todd,...
by Emily Konrad | Jul 20, 2015 | Strategy, Writing Tips
Social media have become an effective way for businesses to communicate with their communities. However, participating in online social spaces is not without risk for your business. To manage that risk, your company needs to develop a policy that communicates your...
by Ana Pierce | Aug 20, 2014 | Marketing, Storytelling, Writing Tips
Editor’s note: Ana Pierce, creator of the lifestyle blog She Learns Things, shares her thoughts about voice in writing. In writing, “voice” is the tone that authors and content creators use to communicate their messages. Voice may seem secondary to fact...
by Jonathan Groves | Feb 23, 2014 | Strategy, Twitter, Writing Tips
How to Write Short: Word Craft for Fast Times by Roy Peter Clark is true to its title: It offers a quick, joyous romp through a stack of short-writing tips, especially for online content creators. In Chapter 20 (p.124), Clark provides sage advice about weaker sentence...
