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Twitter is notably one of the most influential microblogging platforms performing in a hustling world thriving on the power of social media. Sure, there are other platforms for social media and they are useful perhaps in their own way. However, businesses are seldom made on the backs of the furry fat cat picture your grandma sent you or your shared photo of last night’s plated spaghetti squash. With a limit of 280 characters, you can capture the attention of business insiders and respected colleagues by strategizing your content and participating in real-time conversations.
To effectively engage with your audience and showcase your social media prowess you may be remiss to not harness the power of Twitter. Utilizing keywords of your industry or brand in your updates, better known as “tweets”, is one of the most effective ways to do this. Twitter account holders have the ability to search for keywords relevant to their businesses or interests. Leveraging this SEO technique is as simple as repetitively using the keywords in your tweets. It’s important to be genuine to your brand and not let every other word be the same. But, if you know your target audience and understand what appeals to them you will have no problem attracting them when they search for hot-items relevant to your industry. With 336 million active monthly users, your reach may only be limited by your lack of industry knowledge. To understand more about the demographics of Twitter account holders, click here: https://blog.hootsuite.com/twitter-demographics/
Business-to- business promotion. How you make your organization and brand stand out matters. You want to attract other organizations in your industry. This will help promote you as well as your brand. If you don’t have good content your tweet is dead in the water. If you were paying attention in the second paragraph, you won’t want to fall asleep for this one! Twitter allows your precision crafted tweet to be shared, or “re-tweeted”, by other Twitter users. This could result in a hugely positive impact to your brand’s visibility and virtual engagement (how many times has your spaghetti squash been shared, hu?). This form of virtual engagement happens in real-time and allows for cross communication through re-tweets, comments, and messaging. What this means for you is that you have the opportunity to capitalize on the latest information sharing through networking with members of your industry without trading out your graphic T for a button up or taking down your messy-bun of dry shampoo.
While there are other social media platforms available (and you are encouraged to be familiar with all of them) Twitter is one of the most influential. Gone are the needs for a scheduled teleconference that has you muted through a five-course lunch. Twitter allows you to effectively engage in meaningful and productive communications that are topic focused and industry driven. The benefits of Twitter are set apart by the site’s savvy use of keywords, conversation search capability, the network of over 300 million users, and the content of YOUR tweets. What you decide to do with 280 characters today can shape your social media strategy tomorrow. Make your content count!