Social-media lessons from ‘Hamilton’: Letting fans tell your story
Mike Karns, CEO of Marathon Live and the social-media manager of ‘Hamilton,’ shared some lessons brand managers can take away from the play’s social-media success.
Dear Kitten: The marketing power of cat videos
A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten.
#GiveOzarks: Tapping into social media for fundraising
The annual #GiveOzarks campaign in Springfield, Missouri, has been a big success, with local nonprofits collectively raising over $1 million each year since its inception in 2015.
Sprout Social or Oktopost?
Looking for a social-media management system? We review two comprehensive packages for monitoring and management: Sprout Social and Oktopost.
Pokémon Go: Creating communities off the couch
In just a matter of days, Pokémon Go has gone from a simple game to a catalyst for organic communities of gamers and non-gamers connecting through social media and face-to-face interaction.
Keep up with the changing landscape
Frustrated with Facebook? Incensed by Instagram? Struggling with Snapchat? Our program participants connect with leading experts and compile the latest tips, strategies, and advice for using social-media tools.