How to reach the modern mom on social media
What are the best ways to reach the modern mom on social media? Here are some lessons from two brands doing it well: Honest Tea and Freshly Picked.
Dear Kitten: The marketing power of cat videos
A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten.
Social-media lessons from ‘Hamilton’: Letting fans tell your story
Mike Karns, CEO of Marathon Live and the social-media manager of ‘Hamilton,’ shared some lessons brand managers can take away from the play’s social-media success.
#GiveOzarks: Tapping into social media for fundraising
The annual #GiveOzarks campaign in Springfield, Missouri, has been a big success, with local nonprofits collectively raising over $1 million each year since its inception in 2015.
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