Social-media lessons from ‘Hamilton’: Letting fans tell your story
Mike Karns, CEO of Marathon Live and the social-media manager of ‘Hamilton,’ shared some lessons brand managers can take away from the play’s social-media success.
Dear Kitten: The marketing power of cat videos
A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten.
#GiveOzarks: Tapping into social media for fundraising
The annual #GiveOzarks campaign in Springfield, Missouri, has been a big success, with local nonprofits collectively raising over $1 million each year since its inception in 2015.
Sprout Social or Oktopost?
Looking for a social-media management system? We review two comprehensive packages for monitoring and management: Sprout Social and Oktopost.
Pokémon Go: Creating communities off the couch
In just a matter of days, Pokémon Go has gone from a simple game to a catalyst for organic communities of gamers and non-gamers connecting through social media and face-to-face interaction.
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Countdown to #DrurySMS 2017