Create | Connect | Engage


Connecting in today’s media landscape demands a creative mindset, one that embraces innovation, curiosity, and conversation. #DrurySMS ignites your creativity and pushes you to build communities around your ideas and passions.

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How to reach the modern mom on social media

What are the best ways to reach the modern mom on social media? Here are some lessons from two brands doing it well: Honest Tea and Freshly Picked.

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Dear Kitten: The marketing power of cat videos

A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten.

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Social Media Lessons Hamilton

Social-media lessons from ‘Hamilton’: Letting fans tell your story

Mike Karns, CEO of Marathon Live and the social-media manager of ‘Hamilton,’ shared some lessons brand managers can take away from the play’s social-media success.

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Springfield Art Museum #GiveOzarks 2016 #SaveTheFrenchFries. Photo credit: Aaron J. Scott.

#GiveOzarks: Tapping into social media for fundraising

The annual #GiveOzarks campaign in Springfield, Missouri, has been a big success, with local nonprofits collectively raising over $1 million each year since its inception in 2015.

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Sprout Social or Oktopost?

Looking for a social-media management system? We review two comprehensive packages for monitoring and management: Sprout Social and Oktopost.

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