Create | Connect | Engage

Connecting in today’s media landscape demands a creative mindset, one that embraces innovation, curiosity, and conversation. #DrurySMS ignites your creativity and pushes you build communities around your ideas and passions.

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Social Media Lessons Hamilton

Social-media lessons from ‘Hamilton’: Letting fans tell your story

Mike Karns, CEO of Marathon Live and the social-media manager of ‘Hamilton,’ shared some lessons brand managers can take away from the play’s social-media success.

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Screenhot of Dear Kitten Youtube video

Dear Kitten: The marketing power of cat videos

A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten.

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Springfield Art Museum #GiveOzarks 2016 #SaveTheFrenchFries. Photo credit: Aaron J. Scott.

#GiveOzarks: Tapping into social media for fundraising

The annual #GiveOzarks campaign in Springfield, Missouri, has been a big success, with local nonprofits collectively raising over $1 million each year since its inception in 2015.

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Sprout Social or Oktopost?

Looking for a social-media management system? We review two comprehensive packages for monitoring and management: Sprout Social and Oktopost.

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Springfield MO Pokemon GO Facebook Page. 2016

Pokémon Go: Creating communities off the couch

In just a matter of days, Pokémon Go has gone from a simple game to a catalyst for organic communities of gamers and non-gamers connecting through social media and face-to-face interaction.

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Keep up with the changing landscape

Frustrated with Facebook? Incensed by Instagram? Struggling with Snapchat? Our program participants connect with leading experts and compile the latest tips, strategies, and advice for using social-media tools.

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