by Shelby Blakely | Jul 21, 2018 | Advertising, Analytics, Instagram, Marketing, Mobile, promotion, Shopping, Social Media
Instagram is a social media platform used to share photos with an online audience. Businesses have recently been able to grow through this medium by selling products and studying user analytics. But the question remains – is Instagram worth your business’ time?...
by Kaitlyn Reed | Jul 20, 2018 | Advertising, Instagram, Marketing, Millennials, Mobile
Do you find yourself on Instagram not only catching up on what your friends are doing but wanting to buy those new shoes? Social media influences purchasing decisions whether you buy that pair of shoes online or in a store. You might be surprised to find out how much...
by Cody Stepp | Jul 17, 2017 | Advertising, Marketing, Storytelling, Twitter, Virality
For over a year, Game of Thrones fans have been awaiting the seventh season of HBO’s sprawling epic. Winter finally came Sunday. Sunday morning, the hashtags #GameofThrones and #WinterIsHere — sporting “The Night King” — were already trending on...
by Patricia Brammer | Jun 29, 2017 | Advertising, Facebook, Twitter
Fitbit isn’t just about tracking your activity. It hopes to build a community around fitness. The Fitbit comes in a variety of different colors and styles with an array of advanced capabilities. The Fitbit Charge HR tracks heart rate, steps taken, and calories...
by Amy Qualls | May 25, 2017 | Advertising, Marketing, YouTube
A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten. According to its website, BuzzFeed has a broad reach: More than 7 billion monthly global content views More than 200 million monthly...