by Amy Qualls | May 25, 2017 | Advertising, Marketing, YouTube
A few years ago, Purina’s Friskies brand joined forces with Buzzfeed to develop a successful marketing campaign called Dear Kitten. According to its website, BuzzFeed has a broad reach: More than 7 billion monthly global content views More than 200 million monthly...
by Amy Qualls | Jul 15, 2016 | Facebook, Location, Marketing, Mobile, Storytelling
On July 13, 2016, Park Central Square in downtown Springfield, Missouri, filled with people playing Pokémon Go, the latest app sensation. (Picture by Amy Qualls) Have you noticed herds of children and 20-somethings gathered in streets, parks, or even your backyard?...