Your daily Instagram login
Do you find yourself on Instagram not only catching up on what your friends are doing but wanting to buy those new shoes? Social media influences purchasing decisions whether you buy that pair of shoes online or in a store. You might be surprised to find out how much social media influences what you buy.
Instagram Influencers
There are accounts on Instagram followed for inspiration whether that be for new recipes, fashion tips, career advice or your favorite farmhouse decor. A 2017 SMW article, “The term “social influencers” has been coined to represent individuals who have a significant following on social media.” Social influencers impact purchasing power as we scroll through our newsfeeds. I used to think only a paid advertisement could have that type of influence but the facts tell us otherwise. According to SMW, it doesn’t matter if the post is sponsored or not they may have an influence on purchasing decisions due to the “bandwagon” effect.
Peer Recommendations
Fashion Instagram account
Digital marketing has grown with the help of Millennials, and the influence of social platforms, by impacting purchasing decisions. According to Forbes 72% of Millennials buy their fashion and beauty products based on Instagram posts. According to Forbes 2017, “They simply tend to believe what their peers say, seek their opinions and often validation.” The recommendations peers are making on Instagram are impacting their decision more than a traditionally paid advertisement. A 2017 Forbes article states, “This may be driven by millennials inherent distrust of brands and traditional advertising.”
Psychological Influence
Instagram influence
Whether you are scrolling through Facebook or Instagram or looking at the new phone your friend purchased today, there is a psychological influence that may impact your future buying power. According to hotmob 2017, “47% of consumers who purchase a product via social media said they had not thought about buying it but it just happened upon it.” A 2017 MobileMarketing article states, “51% of social media shopping decisions are influenced by Instagram, while Facebook is responsible for 23% and Pinterest 22%.” Our newsfeeds are more than to connect with friends and family, but rather a marketing tool we are seeing brands use to their advantage now more than ever. According to Stackla 2017, “Social media is no longer just about conversations; it’s about commerce.”
Are you looking to inspire your followers?
This Stackla article provides these fast statistics:
- Millennials are 1.6x more likely to use digital channels to learn about new products.
- Consumers are 71% more likely to make a purchase based on social media referrals.
- Customers are 6x more likely to purchase a product if the page includes pictures from social media.
- Facebook accounts for 50% of total social referrals and 64% of total social revenue.
- 53% of consumers recommend companies or products in tweets, with 48% following through to purchase those products or services.
Your social media accounts are becoming an e-commerce dream marketplace. If you are looking to inspire your followers with the latest fashion trends the world is at your fingertips. Social media is now more than a place to connect but a place to connect with your friends’ favorite brands.