Thinking about content marketing

As bloggers/marketers/service providers we want the public to talk about us. We want a conversation between us and the consumer of our information or product, and user generated content is a vital part of the conversation. Frank Strong from CopyBlogger offered this...

The delicate dance of authenticity

If you’ve spent any amount of time among social-media types, authenticity is tossed around as a key to success. It seems a straightforward concept: In the online realm, be honest, transparent, and open. Be yourself. And the audience will follow. The danger with...

WordPress.com as a social network

As I mentioned in my previous post, WordPress.com can be used as a simple content-management system. You should also think of it as a social network. But, wait — isn’t WordPress.com just for blogs? Yes, WordPress.com does make it easy to fire up a blog in just a...