by Emily Konrad | Apr 25, 2016 | Storytelling, Strategy
Since 2010, the amount of information in the world is believed to double every 11 hours. — MarketingProfs As an organization, how do you break through information clutter? With infographics. Infographics are a combination of text information and graphics such as...
by Irene Kanthan | Feb 10, 2016 | Facebook, Instagram, Mobile, Strategy, Twitter
Editor’s note: This post is the second installment of a series on social-media tools for managers. Be sure to check out Part 1 if you missed it. We covered the physical tools of the trade to help you as a social media manager. In this installment, we will be...
by Irene Kanthan | Jan 31, 2016 | Mobile, Strategy
Working in social media is a dream of many, but only achieved by some. You’ve created and distributed content using certain social-media tools, and engaged with people online. Now you’re ready to put your expertise to use for an organization. Unless you...
by Rebekah Cooper | Jul 28, 2015 | Advertising, Marketing, Strategy
When deciding which social media to use, organizations should choose platforms whose users most closely align with the demographics of their target audience. Establishing and maintaining an organization’s social-media presence takes time and resources, and most...
by Caitlin Roller | Jul 25, 2015 | Storytelling, Strategy
Just a few years ago, many believed that the rise of fast-paced mobile culture would kill magazine-style journalism, often referred to as “long-form” journalism. With a combination of new technology and a little nostalgia for in-depth reporting, however,...
