by Rebekah Cooper | Jul 28, 2015 | Advertising, Marketing, Strategy
When deciding which social media to use, organizations should choose platforms whose users most closely align with the demographics of their target audience. Establishing and maintaining an organization’s social-media presence takes time and resources, and most...
by Rebekah Cooper | Jul 22, 2015 | Advertising, Snapchat
The future of Snapchat is advertising, according to Snapchat CEO Evan Spiegel. In June, Snapchat launched its new 3V advertising model (vertical, video, views) to capitalize on the size of its user base. As Spiegel noted, it is built from the ground up for mobile. Why...
by Rebekah Cooper | Jun 23, 2015 | Advertising, Marketing, Strategy
Not all forms of marketing are created equal. Cultivating brand advocates requires an investment of time and effort, but the results can lead to long-lasting success for an organization. What is a brand advocate? A brand advocate is “someone who enjoys [a] product or...