by Bethany Bell | Jun 20, 2017 | Facebook, Instagram, Marketing, Strategy
As Millennials begin to start families, it is becoming paramount that brands understand the best way to reach the modern mom on social media. Two brands that are doing this well are Honest Tea and Freshly Picked. Below are some lessons that brands can learn from their...
by Bethany Bell | May 5, 2017 | Storytelling, Strategy
The Tony award-winning musical “Hamilton” used inventive storytelling to disrupt the Broadway scene. Creator Lin-Manual Miranda modernized of the story of America’s first secretary of treasury with hip-hop music — garnering him applause in many...
by Bethany Bell | Jul 15, 2016 | Analytics
Want to save time on social media? Consider investing in a management tool — especially if you are managing more than two platforms. Such software provides a range of tools: social media monitoring, content management, or analytics. Two comprehensive tools to help you...