by Katheryn Spencer | Jul 11, 2018 | Facebook, Family, Social Media, Storytelling
Every person you talk to about social media will have an opinion on the subject. There are good things such as keeping distant family and friends connected, but have you considered the effects on your family and relationships? The 2016 Nielsen report shows Generation...
by Ryan Gipson | Aug 6, 2017 | Storytelling, Twitter, Virality
According to the Business of Sports Blog, all 146 professional sports teams in the NFL, MLB, NBA, NHL, and MLS have Twitter accounts. All of these accounts are tweeting sports news and information. In some sense, Twitter has become the new online sports network, with...
by Cody Stepp | Jul 17, 2017 | Advertising, Marketing, Storytelling, Twitter, Virality
For over a year, Game of Thrones fans have been awaiting the seventh season of HBO’s sprawling epic. Winter finally came Sunday. Sunday morning, the hashtags #GameofThrones and #WinterIsHere — sporting “The Night King” — were already trending on...
by Bethany Bell | May 5, 2017 | Storytelling, Strategy
The Tony award-winning musical “Hamilton” used inventive storytelling to disrupt the Broadway scene. Creator Lin-Manual Miranda modernized of the story of America’s first secretary of treasury with hip-hop music — garnering him applause in many...
by Amy Qualls | Jul 15, 2016 | Facebook, Location, Marketing, Mobile, Storytelling
On July 13, 2016, Park Central Square in downtown Springfield, Missouri, filled with people playing Pokémon Go, the latest app sensation. (Picture by Amy Qualls) Have you noticed herds of children and 20-somethings gathered in streets, parks, or even your backyard?...