by Ryan Gipson | Jul 19, 2017 | Marketing, Snapchat, Strategy
The fact that social media have become an integral part of our lives over the past decade is no secret. Businesses of all types and sizes are using social-media platforms to connect with their patrons. Nearly eight out of 10 Internet users (79%) are on Facebook,...
by Rebekah Cooper | Jul 22, 2015 | Advertising, Snapchat
The future of Snapchat is advertising, according to Snapchat CEO Evan Spiegel. In June, Snapchat launched its new 3V advertising model (vertical, video, views) to capitalize on the size of its user base. As Spiegel noted, it is built from the ground up for mobile. Why...