by Jill Finney | Mar 21, 2015 | Advertising, Marketing
The traditional family is no more. Today is the age of “tradition-all” families. What does that mean when it comes to advertising? A lot. Companies may find it a tough sell to just target their campaigns to the traditional working dad, stay-at-home mom, and two kids....
by Jill Finney | Jun 27, 2014 | Advertising, Mobile, YouTube
If you’re trying to figure out where to allocate those scarce advertising dollars, here’s a tip: Go digital — especially if you’re doing video advertising. Think about it. Do you really watch commercials on television yourself? No. On those rare occasions when we do...
by Jill Finney | Jun 25, 2014 | Mobile, Strategy
Just because the Internet is available 24/7 doesn’t mean we should use it that much. In fact, the trend of unplugging from the digital world is a hot topic on the Internet right now. Ironic, huh? Mashable recently posted its top seven reasons to unplug this summer. In...
