Editor’s note: This post was contributed by #DrurySMC alum Jeff Riggins, who is now a health-software consultant.
I was talking with my YouTube-addicted daughter recently about the power of online video. Hailey and I agreed that more organizations should create video content to market themselves.
We decided to produce a Web video promoting the use of Web video. A few Google searches later, and we had the material needed for our script.
Armed with a handheld flip video camera and Hailey’s 5-year-old sister Zoe holding a cue card, we shot footage for approximately half an hour. I created a five-second clip for the closing using Screenr.com and a PowerPoint slide, and spent about a half an hour editing the video clips down to the 30-second spot included below. I used YouTube’s free editing tools to splice video as well as add an audio track and a transition.
The production values could be a lot better, but for $0 cost and only one hour of time committed, I think our experiment is something that could easily be built upon. Online video content may be a very effective medium for conveying your message, and it doesn’t have to be expensive or time-consuming.