by Hannah Minchow-Proffitt | Jul 21, 2015 | Storytelling, Strategy, Virality
The Merriam-Webster dictionary defines satire as “a way of using humor to show that someone or something is foolish, weak, bad, etc.; humor that shows the weaknesses or bad qualities of a person, government, society, etc.” So why has satire become an integral part of...
by Nick McCarthy | Jun 26, 2015 | Marketing, Twitter, Virality
Today, with just a few taps on a smartphone or keyboard, we have the capability to learn anything you could dream of, instantly. What will the weather be when I visit my parents in Arkansas this weekend? Check the Weather Channel app. What did I miss last week when I...
by Katrina Valera | Feb 12, 2015 | Marketing, Virality
Is “Blackfish” the new Kony 2012? Some are naming the viral effect the Blackfish Effect. Documenting the career of SeaWorld orca Tilikum, “Blackfish” argues against the mistreatment of captive commercial whales. Focusing on the death of Dawn...