by Sara Schall | Jun 30, 2015 | Marketing, Strategy, YouTube
Convoy of Hope has tried to spread word of its humanitarian/disaster-relief work through many social media: Pinterest, Twitter, Facebook. Now, the Springfield, Missouri-based charity has topped 200,000 views on its recent video collaboration with YouTube musician Mike...
by Hannah Minchow-Proffitt | Jun 27, 2015 | Pinterest, Twitter, YouTube
Since its launch in 2013, the nonprofit P.ink (also known as Personal Ink) has had a huge ripple effect on many different social-media platforms. This organization, started by a few passionate people at CP+B, is a space for breast cancer survivors to connect with each...
by Ivan Garnica | Jun 24, 2015 | Marketing, Storytelling, YouTube
The British Museum has become another arts institution to experiment with social media for tour alternatives. In May, the museum provided its first Periscope art tour, using the live-streaming app from Twitter. Viewers got to see an after-hours live tour of the...
by Jill Finney | Jun 27, 2014 | Advertising, Mobile, YouTube
If you’re trying to figure out where to allocate those scarce advertising dollars, here’s a tip: Go digital — especially if you’re doing video advertising. Think about it. Do you really watch commercials on television yourself? No. On those rare occasions when we do...
by Jeff Riggins | Jan 31, 2013 | YouTube
Editor’s note: This post was contributed by #DrurySMC alum Jeff Riggins, who is now a health-software consultant. I was talking with my YouTube-addicted daughter recently about the power of online video. Hailey and I agreed that more organizations should create...