by Hannah Cook | Jul 28, 2018 | connectivity, Content, Marketing, promotion, Social Media, Storytelling, Virality
Worldwide, 53% of the population is active on social media. With so many users all posting constantly, how do people achieve online fame? Is there a method to going viral, or is it simply because people connect with the content they see? On a daily basis,...
by Ryan Gipson | Aug 6, 2017 | Storytelling, Twitter, Virality
According to the Business of Sports Blog, all 146 professional sports teams in the NFL, MLB, NBA, NHL, and MLS have Twitter accounts. All of these accounts are tweeting sports news and information. In some sense, Twitter has become the new online sports network, with...
by Cody Stepp | Jul 17, 2017 | Advertising, Marketing, Storytelling, Twitter, Virality
For over a year, Game of Thrones fans have been awaiting the seventh season of HBO’s sprawling epic. Winter finally came Sunday. Sunday morning, the hashtags #GameofThrones and #WinterIsHere — sporting “The Night King” — were already trending on...
by Hannah Minchow-Proffitt | May 10, 2016 | Instagram, Storytelling, Virality
What is it about Humans of New York (HONY) that sparked a social-media sensation? The photographic storytelling project was created by Brandon Stanton, who originally started the enterprise as an attempt to photograph 10,000 New Yorkers and turn it into a book. In his...
by Emily Konrad | Feb 3, 2016 | Mobile, Storytelling, Virality
In the fall of 2014, Serial became the fastest podcast in iTunes history to reach 5 million downloads. The podcast investigates the 1999 strangling death of Hae Min Lee, a Baltimore high-school senior. Her former boyfriend, Adnan Syed, is now serving a life sentence...